Medical Clinic Google Ads

Regardless of whether you are operating a dental clinic or a medical practice, getting new customers through the door can be challenging. Medical Clinic Google Ads, also sometimes referred to as pay-per-click (PPC), can be a great solution for businesses looking at attracting new patients who are actively searching for answers and treatment.

Google Ads is one of the best and most measurable marketing tools available, with a strong reputation for boosting website traffic and increasing leads. We’ve all Googled a search term previously and you will have seen that their a handful of sponsored adverts at the top of your search results. These adverts are Google Ads, and they are paid for based on how much competition there is for a particular keyword, and therefore how much competitors are willing to pay.

The key difference between Google Ads and search engine optimisation (SEO) is with Google Ads you buy your way to the top of the search results. Although SEO takes time to gain traction (usually months), a Google Ads campaign can be set up within a day, giving you instant access to new leads.

The benefits of Google Ads

Budget flexibility

Google Ads allows you to decide your overall budget and how much you want to pay for each click through to your website. Campaigns can also be paused and restarted in line with your practice demand.

Everything is trackable

One of the (many) great things about Google Ads is that you can measure and track almost anything. This allows you to keep an eye on not only the number of people who view and then click your ads but also whether they take the desired action on your website once they arrive.

It’s immediate

Google Ads is the best way to increase the number of new patients coming into your practice TODAY. The campaign can be set up quickly and be attracting website traffic and leads almost immediately.

Precise targeting

If you are a doctor in Brisbane, you don’t want to be paying for clicks for Sydney internet traffic. Likewise, if you are a dermatologist, you don’t need website visitors with respiratory symptoms. Google Ads (when set up correctly) allows you to zero in on your preferred customer, ensuring that you only receive clicks for relevant traffic.